The Impact of Selected factors on Effective Advertising
Peter Lusama
Broschiertes Buch

The Impact of Selected factors on Effective Advertising

The Insides of Adverting World

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This book is an extract of the research that was carried out by the writer as the last fulfillment stage to being awarded a Masters degree in Business Administration at the open University of Tanzania. The research work was converted to a book purposely to widely share the results and well searched information with other researchers and scholars, business managers and students, as this could be the way of taking the subject ahead. This book, deeply covers the key advertising concepts, advertising framework and media choices, types of advertising and message development strategies. As for other...