The Impact of Cheni Cheni Radio Program and Discussion Groups
Thomas Ofem
Broschiertes Buch

The Impact of Cheni Cheni Radio Program and Discussion Groups

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Malawi has over 1.2 million people living with AIDS (PLWHAs) and about 770,000 children orphaned by HIV/AIDS. The Cheni Cheni Nchiti(CCN) radio programme was produced by the BRIDGE II project of the Johns Hopkins Center for Communication Programs (CCP) as part of HIV/AIDS control efforts in Malawi. Combining the CCN reality radio programme with follow-on discussions of its content among listeners through formal listener groups increased the impact of their interventions on the intended audiences- indicative of the mediating effects interpersonal communication can have on media programmes. Howe...