The Impact of Branding on Corporate Identity
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The Impact of Branding on Corporate Identity

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With the coming in of globalization, the amount of information available to students has significantly increased creating competition between private and public universities. This has created a new marketisation phenomena in the higher learning industry making it more important for public Universities to create a unique persona. Branding is now the corner stone of the marketing strategy while corporate identity is the best way to appeal to the prospective students and a survival strategy in the wake of prevailing challenges in the higher education industry in developing states. Branding has ma...