The Hypercube of Innovation

The Hypercube of Innovation

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In "The Hypercube of Innovation," Afuah and Bahram explore a multi-dimensional framework for understanding and managing innovation. This insightful work delves into the complexities of creating and sustaining competitive advantage through strategic innovation processes. Readers will discover a novel approach to navigating the challenges of product development and market disruption. By visualizing innovation as a 'hypercube, ' the authors provide a powerful tool for businesses seeking to unlock new opportunities and drive growth in an ever-evolving global landscape. This book offers valuable in...