The High Tech Innovation Guide: From Technology to Market Orientation
Joachim Gaisser
Broschiertes Buch

The High Tech Innovation Guide: From Technology to Market Orientation

A Qualitative Investigation of Startups' View

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This innovation guide profoundly analyses the four most common innovation approaches: service innovation, change management, lean startup management and business planning. Its evaluation is approached from the perspective of the investor as well as from its decision making process. Each of the evaluated theoretical approaches contribute in a fundamental way in fulfilling the required criteria in the investment decision process. The key findings are linked in a new integrated innovation method, which describes how the transition from a technology dominated orientation transforms into an integra...