Dr Javier Marcos, Dr Rodrigo Guesalaga, Andrew Hough

Gebundenes Buch

The High-Performing Key Account Manager

Creating Sustained Value with Strategic Customers

Beschreibung

Develop the skills and capabilities to maintain high performance, deliver exceptional customer value and drive profitable growth.

Autor

Javier Marcos is Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK. He is co-author of Implementing Key Account Management, published by Kogan Page. Rodrigo Guesalaga is Professor of Marketing at Universidad Alberto Hurtado, Chile. He is co-author of Implementing Key Account Management, published by Kogan Page. Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales. Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 392
• Erscheinungstermin: 3. Juni 2025
• Englisch
• Abmessung: 242mm x 163mm x 29mm
• Gewicht: 708g
• ISBN-13: 9781398620414
• ISBN-10: 1398620416
• Artikelnr.: 71596536