Dr Javier Marcos, Dr Rodrigo Guesalaga, Andrew Hough

Gebundenes Buch

The High-Performing Key Account Manager

Creating Sustained Value with Strategic Customers

Beschreibung

Develop the skills and capabilities to maintain high performance, deliver exceptional customer value and drive profitable growth.

Autor

Javier Marcos is Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK. Prior to his career in academia, he worked for Unilever in management positions in Spain and in the UK and was the Director of Custom Programmes, Executive Education, and Senior Faculty at the University Cambridge, Judge Business School. He is the author of Implementing Key Account Management, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 392
• Erscheinungstermin: 3. Juni 2025
• Englisch
• Abmessung: 242mm x 163mm x 29mm
• Gewicht: 708g
• ISBN-13: 9781398620414
• ISBN-10: 1398620416
• Artikelnr.: 71596536