The Hidden Mechanics of IP
Kate Wilson
Gebundenes Buch

The Hidden Mechanics of IP

Demystifying Intellectual Property

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Unlock the Hidden Value in Your Business with the Power of Intellectual Property In today's innovation-driven economy, intangible assets account for over 90% of a company's value-yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP(R) demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success. Built around the transformative Three Cogs Formula(R)-Competitive Edge, Competitive Intelligence, and Collaboration-this book offers a practical roadmap for...