Margaret Mark, Carol Pearson

Gebundenes Buch

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Beschreibung

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Autor

Margaret Mark (New York, NY) is President of Strategic Insight, a consulting firm specializing in creative strategic direction for businesses and brands. She is formerly Executive Vice President of Young & Rubicam.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 400
• Erscheinungstermin: 6. Februar 2001
• Englisch
• Abmessung: 236mm x 159mm x 40mm
• Gewicht: 640g
• ISBN-13: 9780071364157
• ISBN-10: 0071364153
• Artikelnr.: 20755325