The Handbook of Media Audiences
Broschiertes Buch

The Handbook of Media Audiences

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As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly. Pulling together contributions from many of the best writers from all over the world working in the field today, this book envisions a future of research that is informed by identifying particular 'audience problems' and applying the best theories and research methods at our disposal to solving them.