The Handbook of Media Audiences
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As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly. Pulling together contributions from many of the best writers from all over the world working in the field today, this book envisions a future of research that is informed by identifying particular 'audience problems' and applying the best theories and research methods at our disposal to solving them.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
Details the study of audiences and how it is changing in relation to digital media
Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them
Includes contributions from some of the most outstanding international scholars in the field
Details the study of audiences and how it is changing in relation to digital media
Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them
Includes contributions from some of the most outstanding international scholars in the field
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