Marios Sotiriadis, Dogan Gursoy

Gebundenes Buch

The Handbook of Managing and Marketing Tourism Experiences

Beschreibung

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Autor

Marios Sotiriadis, University of South Africa, Pretoria, South Africa Dogan Gursoy, Washington State University, Pullman, WA, USA

Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 584
• Erscheinungstermin: 9. November 2016
• Englisch
• Abmessung: 235mm x 157mm x 36mm
• Gewicht: 985g
• ISBN-13: 9781786352903
• ISBN-10: 1786352907
• Artikelnr.: 44892543