Elvira Tafarrohi
Broschiertes Buch

The Groucho-Effect. Are consumers really confused or do they just not care enough?

An experimental approach

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Seminar paper from the year 2018 in the subject Sociology - Consumption and Advertising, grade: 1,9, University of Innsbruck, language: English, abstract: The purpose of this paper is to test some of the hypotheses and assumptions of the Groucho-paper to shed some light on what consumers really think and if labels increase the perceived quality of a product and, thus, increase the willingness to pay of consumers.This effect plays a major role for credence good, i.e. those goods where the consumer has to believe they are of a certain quality.Whenever you open a newspaper there might be an artic...