Christopher Peer
Broschiertes Buch

The Great 8 Pillars

ROI-Driven Marketing for Manufacturing Companies

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Many manufacturing business owners see marketing as nothing more than smoke and mirrors. When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless. ¿ Christopher Peer knows there's another way. Informative and accessi...