The Googlization of Everything
(And Why We Should Worry)
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This book is one of the first critical accounts of Googles global effects, including its impact on India, Russia, Europe and China. Similar to the work of Malcolm Gladwell and Clay Shirky, The Googlization of Everything clearly explains the best scholarship and documentary accounts of user behavior and Googles influence on what knowledge is available. Most importantly, unlike previous journalistic books that focused on the hopes and dreams of Googles founders, this book focuses on the hopes and dreams of Googles users. This work uncovers the ideologies at work in the dynamic relationship betwe...
This book is one of the first critical accounts of Googles global effects, including its impact on India, Russia, Europe and China. Similar to the work of Malcolm Gladwell and Clay Shirky, The Googlization of Everything clearly explains the best scholarship and documentary accounts of user behavior and Googles influence on what knowledge is available. Most importantly, unlike previous journalistic books that focused on the hopes and dreams of Googles founders, this book focuses on the hopes and dreams of Googles users. This work uncovers the ideologies at work in the dynamic relationship between the company and its millions of users. It reveals how weve changed culturally, socially, intellectually, and politically because of Google.
