Anne Geniets

Broschiertes Buch

The Global News Challenge

Market Strategies of International Broadcasting Organizations in Developing Countries

Beschreibung

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

Autor

Anne Geniets is a post-doctoral research associate at the Reuters Institute for the Study of Journalism and a researcher at the Oxford Internet Institute (OII) at the University of Oxford, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 27. April 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 307g
• ISBN-13: 9781138689435
• ISBN-10: 1138689432
• Artikelnr.: 57040236