Broschiertes Buch

The Global Foundations of Public Relations

Humanism, China and the West

Herausgegeben: Brown, Robert E.; St. John III, Burton; Zhengye Hou, Jenny
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The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development o...