The Global Environment of Business
David W. Conklin
Broschiertes Buch

The Global Environment of Business

New Paradigms for International Management

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This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability. Key FeaturesEnvironmental forces and their interrelationships are clearly organized and analyzed under four broa...