The Game Changer - Smartphone Shopping Applications
R. DeepikaV. Karpagam
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The Game Changer - Smartphone Shopping Applications

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Over the past couple of years, smartphone application emerged as the game changer for marketers around the world. The introduction of mobile marketing through applications is real game changer, with smartphones quickly becoming the way to reach users to go. Marketers are move to the smartphone applications because that is where the consumers are.The biggest factor that makes mobile marketing a certified game changer is personalization, this features enrich the mobile shopping experience. In India, mobile marketing has been around for a while, but now even small business are waking up to the re...