Gabriella Lojacono, Guido Tirone

Broschiertes Buch

The Future of Luxury Customer Experience

How to Create High-Value, Personalized Omnichannel Experiences

Herausgeber: Lojacono, Gabriella

Beschreibung

Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.

Autor

Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 3. August 2024
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 520g
• ISBN-13: 9781398615458
• ISBN-10: 1398615455
• Artikelnr.: 68943506