Kunal Sinha

Gebundenes Buch

The Future of India's Rural Markets

Beschreibung

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.

Autor

Kunal Sinha is an award-winning consumer foresight and strategy professional with over three decades of consulting, research and advisory experience across India, China, and Southeast Asia. A significant part of his career has focussed on unearthing insights, creating solutions for rural markets for corporates, non-profits, government, and start-ups, working with clients to shape their programs from the bottom-up; as well as teaching MBA and communications students how to design rural marketing engagements with empathy and creativity.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 240
• Erscheinungstermin: 26. April 2023
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 504g
• ISBN-13: 9781804558232
• ISBN-10: 1804558230
• Artikelnr.: 66772971