The Function of Conference Organisers and the Marketing for Information Technology Seminars of Small and Medium-Sized Industries
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Diploma Thesis from the year 1998 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Oldenburg/Ostfriesland/Wilhelmshaven; Wilhelmshaven (Unbekannt), language: English, abstract: Inhaltsangabe:Abstract:As the European Union (EU) is getting bigger and the movement of people, capital, goods and services across the 15 participating countries is simplified, the European conference scene has been boosted with this enlarged competition. The latest knowledge and information have become vital economic assets of the information-driven society.While there are n...
Diploma Thesis from the year 1998 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Oldenburg/Ostfriesland/Wilhelmshaven; Wilhelmshaven (Unbekannt), language: English, abstract: Inhaltsangabe:Abstract:
As the European Union (EU) is getting bigger and the movement of people, capital, goods and services across the 15 participating countries is simplified, the European conference scene has been boosted with this enlarged competition. The latest knowledge and information have become vital economic assets of the information-driven society.
While there are numerous ways to obtain this information, seminars are particularly attractive because they communicate desired knowledge quickly in a compact form. The major destination cities show increasing business, allied with enhanced competition, a toughening attitude amongst organisers and meeting planners as well as the need for improved marketing techniques. The use of cyberspace has gained an important influence on this sector. Due to increasing competition, services are under pressure to be improved, and the whole business of meeting is searching for higher standards.
Definition of the subject
"Information systems have /.../ aided the growth of multinational organizations by providing a technical infrastructure to smooth over the constraints of time and distance. /.../ The IT world is changing rapidly and the basic components of an IT infrastructure have grown in power and sophistication. This means looking at
how the technology should operate in the organization and who should have responsibility for it." Especially in the liberalisation of the EU (and the connected internationalisation - addition C. S.) IT is "at the forefront of achieving competitive advantages." In the fast changing world of data processing not only IT managers, but also the business managers who work with computer technology and decide about the implementation of an IT system in their business have to be informed about the latest technical developments. An IT seminar is one of the most effective ways to gain this knowledge.
Although the conference and seminar line has been booming on the national and international basis for several years, the research about it was difficult as a sufficient literature is still not available in this sector. Scientific material about fundamental questions or single problems is relatively rare. Continuing statistical data is very seldom found and a definition of the various meeting types do not exist. Several brochures with simple descriptions of the congress organisers and sites had to be taken into account.
Process of the examination
After comparing different definitions of meeting forms, a market survey of conference organisers and statistical data available from well known conference organisers give information about the status and development of congresses, conferences and seminars. Moreover, the trends in seminars and congresses, especially for mega in comparison with mini events, have to be studied.
From the results a general strategy for marketing is developed and more specifically, for an IT seminar in Bergen.
The summary of the results and an outlook to open questions with recommendations for the conference and seminar scene close the work.
Inhaltsverzeichnis:Table of Contents:
Figures and tablesVII
AbbreviationsVIII
1.Introduction1
1.1Problem1
1.2Definition of the subject1
1.3Process of the examination2
2.General conditions for the organisation of conferences4
2.1Profiles of conferences4
2.1.1What is a conference?5
2.1.1.1Related terms5
2.1.1.2Purposes of conferences7
2.1.2The decision for location8
2.2Main features of the empiric examination10
2.2.1Statistical data10
2.2.2Strategy for marketing10
2.2.3Preparation of a questionnaire1...
As the European Union (EU) is getting bigger and the movement of people, capital, goods and services across the 15 participating countries is simplified, the European conference scene has been boosted with this enlarged competition. The latest knowledge and information have become vital economic assets of the information-driven society.
While there are numerous ways to obtain this information, seminars are particularly attractive because they communicate desired knowledge quickly in a compact form. The major destination cities show increasing business, allied with enhanced competition, a toughening attitude amongst organisers and meeting planners as well as the need for improved marketing techniques. The use of cyberspace has gained an important influence on this sector. Due to increasing competition, services are under pressure to be improved, and the whole business of meeting is searching for higher standards.
Definition of the subject
"Information systems have /.../ aided the growth of multinational organizations by providing a technical infrastructure to smooth over the constraints of time and distance. /.../ The IT world is changing rapidly and the basic components of an IT infrastructure have grown in power and sophistication. This means looking at
how the technology should operate in the organization and who should have responsibility for it." Especially in the liberalisation of the EU (and the connected internationalisation - addition C. S.) IT is "at the forefront of achieving competitive advantages." In the fast changing world of data processing not only IT managers, but also the business managers who work with computer technology and decide about the implementation of an IT system in their business have to be informed about the latest technical developments. An IT seminar is one of the most effective ways to gain this knowledge.
Although the conference and seminar line has been booming on the national and international basis for several years, the research about it was difficult as a sufficient literature is still not available in this sector. Scientific material about fundamental questions or single problems is relatively rare. Continuing statistical data is very seldom found and a definition of the various meeting types do not exist. Several brochures with simple descriptions of the congress organisers and sites had to be taken into account.
Process of the examination
After comparing different definitions of meeting forms, a market survey of conference organisers and statistical data available from well known conference organisers give information about the status and development of congresses, conferences and seminars. Moreover, the trends in seminars and congresses, especially for mega in comparison with mini events, have to be studied.
From the results a general strategy for marketing is developed and more specifically, for an IT seminar in Bergen.
The summary of the results and an outlook to open questions with recommendations for the conference and seminar scene close the work.
Inhaltsverzeichnis:Table of Contents:
Figures and tablesVII
AbbreviationsVIII
1.Introduction1
1.1Problem1
1.2Definition of the subject1
1.3Process of the examination2
2.General conditions for the organisation of conferences4
2.1Profiles of conferences4
2.1.1What is a conference?5
2.1.1.1Related terms5
2.1.1.2Purposes of conferences7
2.1.2The decision for location8
2.2Main features of the empiric examination10
2.2.1Statistical data10
2.2.2Strategy for marketing10
2.2.3Preparation of a questionnaire1...
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