Richard Koch
Broschiertes Buch

The Financial Times Guide to Strategy

How to create, pursue and deliver a winning strategy

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The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The 5th edition of this bestselling book is your easy-to-read, jargon-free guide to...