The experiential approach of consumption of products and services
Christoph Schmidt
Broschiertes Buch

The experiential approach of consumption of products and services

A marketing perspective

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Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 9,8, University of València (Facultad de Economía), language: English, abstract: This essay is concerned with the evaluation and interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide services to create need- or want-satisfying experiences?In this connection, the first section of this work will address the basic theoretical framework of marketing practises and the nature of marketing services...