B. Joseph Pine II, James H. Gilmore

Gebundenes Buch

The Experience Economy, with a New Preface by the Authors

Competing for Customer Time, Attention, and Money

Beschreibung

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

Autor

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II

Produktdetails

• Verlag: Harvard Business Review Press
• Revised
• Seitenzahl: 368
• Erscheinungstermin: 10. Dezember 2019
• Englisch
• Abmessung: 245mm x 167mm x 35mm
• Gewicht: 662g
• ISBN-13: 9781633697973
• ISBN-10: 1633697975
• Artikelnr.: 55197274