The Evolution of Yield Management in the Airline Industry
Ben Vinod
Broschiertes Buch

The Evolution of Yield Management in the Airline Industry

Origins to the Last Frontier

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This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer m...