Gebundenes Buch

The ESPN Effect

Exploring the Worldwide Leader in Sports

Herausgegeben: McGuire, John; Armfield, Greg G.; Earnheardt, Adam
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ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scho...