The Election Game and How to Win It
Joseph Napolitan
Broschiertes Buch

The Election Game and How to Win It

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In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel. In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and...