Simon Kanoga, Reuben Njuguna

Broschiertes Buch

The Effect of Place Mix dimension on Performance of Shopping Malls

Nairobi - Kenya

Beschreibung

The author being passionate about marketing and shopping has written this book from experience and in-depth research. The book explores deeply the influence of place mix dimension on performance of shopping malls in Nairobi Kenya. It portrays the importance of strategic location of malls as marketing mix decision. The book is systematic, enriching and attention grabbing. A must read for marketing practitioners, enthusiast and potential investors in the sector.

Autor

Simon Kanoga has been working in corporate and education sector. He has vast knowledge and experience in marketing. A graduate from Kenyatta University in Bachelor of commerce (marketing) and a Master of Science in marketing .He also holds a practitioner diploma in marketing from Marketing Society of Kenya (MSK) and also a full member of MSK.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 68
• Erscheinungstermin: 4. Mai 2016
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 119g
• ISBN-13: 9783659880858
• ISBN-10: 365988085X
• Artikelnr.: 45093983