Albert N. Greco

Gebundenes Buch

The Economics of the Publishing and Information Industries

The Search for Yield in a Disintermediated World

Beschreibung

The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services.

Autor

Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 328
• Erscheinungstermin: 16. Dezember 2014
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 627g
• ISBN-13: 9780805855494
• ISBN-10: 0805855491
• Artikelnr.: 23821808