Barbara Grabiwoda, Bogdan Mroz

Broschiertes Buch

The Economics of Digital Shopping in Central and Eastern Europe

Beschreibung

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

Produktdetails

• Elements in the Economics of Emerging Markets
• Verlag: Cambridge University Press
• Seitenzahl: 70
• Erscheinungstermin: 3. März 2022
• Englisch
• Abmessung: 229mm x 152mm x 4mm
• Gewicht: 116g
• ISBN-13: 9781009108447
• ISBN-10: 1009108441
• Artikelnr.: 63117877