Richard M Perloff

Gebundenes Buch

The Dynamics of Persuasion

Communication and Attitudes in the 21st Century

Beschreibung

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Autor

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

Produktdetails

• Verlag: Taylor & Francis
• 8th edition
• Seitenzahl: 480
• Erscheinungstermin: 30. Juni 2023
• Englisch
• Abmessung: 254mm x 178mm x 27mm
• Gewicht: 1061g
• ISBN-13: 9781032268194
• ISBN-10: 1032268190
• Artikelnr.: 67517071