Mike Stevens

Gebundenes Buch

Direct to Consumer Playbook

The Stories and Strategies of the Brands That Wrote the Dtc Rules

Beschreibung

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

Autor

Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 224
• Erscheinungstermin: 3. Mai 2022
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 669g
• ISBN-13: 9781398605442
• ISBN-10: 1398605441
• Artikelnr.: 62546971