The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
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Every new project or career starts out exciting and fun. Then it gets hard and less fun, until it hits a low point - and at that point you have to figure out if you're in a dip or at a dead-end. THE DIP is the very first book to provide a look at how the market expects you to quit and what to do about it.
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun then gets really hard, and not much fun at all. You might be in a Dip a temporary setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you ll earn profits, glory, and long-term security.
Whether you re an intern or a CEO, this fun little book will help you figure out if you re in a Dip that s worthy of your time, effort, and talents. The old saying is wrong winners do quit, and quitters do win.
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun then gets really hard, and not much fun at all. You might be in a Dip a temporary setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you ll earn profits, glory, and long-term security.
Whether you re an intern or a CEO, this fun little book will help you figure out if you re in a Dip that s worthy of your time, effort, and talents. The old saying is wrong winners do quit, and quitters do win.
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