The Digital NBA
How the World's Savviest League Brings the Court to Our Couch
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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the leagueâ s global operations and traces the history of the NBAâ s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
