The Digital M&A Playbook
An Integration Framework For Enabling Digital Transformation
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In the contemporary digital economy, achieving growth involves more than simply scaling operations; it requires a transformative approach. For large enterprises, mergers and acquisitions (M&A) have become a significant strategy for accelerating digital transformation. However, a common challenge is that many digital M&A initiatives encounter obstacles during the post-merger integration, often leading to failure. In The Digital M&A Playbook, Dr. Ramsankar S Palaninathan-a seasoned technology leader, doctoral researcher, and transformation strategist-combines theoretical insights with practical ...
In the contemporary digital economy, achieving growth involves more than simply scaling operations; it requires a transformative approach. For large enterprises, mergers and acquisitions (M&A) have become a significant strategy for accelerating digital transformation. However, a common challenge is that many digital M&A initiatives encounter obstacles during the post-merger integration, often leading to failure. In The Digital M&A Playbook, Dr. Ramsankar S Palaninathan-a seasoned technology leader, doctoral researcher, and transformation strategist-combines theoretical insights with practical experience. He presents a clear, actionable framework for executing digital integration effectively at scale. The book introduces the proprietary DMISC framework, which serves as a guide for transforming M&A transactions into successful digital transformations. Inside, you'll discover: - The hidden risks that derail digital M&A-and how to avoid them - How to align culture, talent, and technology post-merger Ramsankar S Palaninathan is a seasoned technology and business transformation leader with over 20 years of experience driving innovation at the intersection of digital strategy, enterprise systems, and mergers & acquisitions. With deep roots in software development and leadership across global organizations, he specializes in leading digital transformation, cloud migration, and AI/ML adoption in complex enterprise environments. His career spans top-tier companies, including Verizon, Cognizant, Accenture, and, notably, Macy's Systems and Technology, where he played a key role in unifying customer systems and modernizing digital infrastructure. He has led multi-disciplinary teams and high-impact programs, consistently aligning technology execution with business strategy. Ramsankar holds a Doctor of Business Administration from the University of Maryland Global Campus, where his research focused on integration strategies for digital transformation through M&A. He also earned master's degrees in Entrepreneurship (University of Florida) and Computer Science (Maharishi International University) and a Bachelor's degree in Electronics and Communication Engineering from the University of Madras. He is MIT-certified in Applied Data Science and holds TOGAF, Scrum, SAFe, and Cloud Technologies certifications. He is a Beta Gamma Sigma inductee and a proud Thomas S. Johnson Entrepreneurial Scholar. When not writing or solving enterprise problems, Ramsankar enjoys playing badminton, motorcycling, and spending quality time with his family in Atlanta, Georgia. - Practical tools and checklists to lead integration with confidence - Case insights drawn from decades of enterprise experience Whether you are an executive formulating plans for your next acquisition, a strategist spearheading transformation efforts, or a consultant assisting clients through change, "The Digital M&A Playbook" serves as a vital resource for fostering synergy, promoting agility, and achieving sustainable growth through digital M&A Don't just buy companies. Build the future.
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