Andreas von der Gathen, Nicolai Broby Eckert

Gebundenes Buch

The Demand Revolution

How Consumers Are Redefining Sustainability and Transforming the Future of Business

Beschreibung

How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment.

Autor

Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm’s consumer and retail practice. Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor. Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.

Produktdetails

• Verlag: MIT Press Ltd
• Seitenzahl: 264
• Erscheinungstermin: 8. Oktober 2024
• Englisch
• Abmessung: 230mm x 160mm x 28mm
• Gewicht: 456g
• ISBN-13: 9780262049320
• ISBN-10: 0262049325
• Artikelnr.: 70676665