The Decision Expedition
The Small Business Guide to How and Why Your Customers Really Buy
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ARE YOU SPENDING MONEY ON ADVERTISING BUT NOT GETTING THE RESULTS YOU WANT? YOU ARE NOT ALONE LEARN THE SECRET REAL RULES OF MARKETING THAT BIG BUSINESSES ALREADY KNOW AND USE Marketing is all about influencing and persuading your customer. That all boils down to one simple thing - the brain and how it makes decisions. Once you know how to influence your customers at a brain level, you'll never waste a penny on marketing that doesn't work. Better still, you won't get caught up in the latest trend or tactic, because you know what works. Every. Single. Time. Plus, you can action this and get res...
ARE YOU SPENDING MONEY ON ADVERTISING BUT NOT GETTING THE RESULTS YOU WANT? YOU ARE NOT ALONE LEARN THE SECRET REAL RULES OF MARKETING THAT BIG BUSINESSES ALREADY KNOW AND USE Marketing is all about influencing and persuading your customer. That all boils down to one simple thing - the brain and how it makes decisions. Once you know how to influence your customers at a brain level, you'll never waste a penny on marketing that doesn't work. Better still, you won't get caught up in the latest trend or tactic, because you know what works. Every. Single. Time. Plus, you can action this and get results for FREE. Your customer's brain has evolved over millions of years to function in a certain way, and there are proven ways to engage it. Simon Hawk has over 15 years' marketing experience and worked with some of the biggest brands in the world. He has discovered that the secrets of great marketing are found in the worlds of neuroscience, sociology, psychology and behavioural economics. His passion for the brain is infectious, and in this accessible book he shares simple, practical, fail-safe strategies for small business owners to speak to their customers' brains. Join Simon on a journey through the mind to uncover the secret to more sales.
