Broschiertes Buch

The Dark Side of Social Media

A Consumer Psychology Perspective

Herausgeber: Close Scheinbaum, Angeline

Beschreibung

This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands.

Autor

Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 270
• Erscheinungstermin: 19. September 2017
• Englisch
• Abmessung: 226mm x 152mm x 18mm
• Gewicht: 363g
• ISBN-13: 9781138052567
• ISBN-10: 1138052566
• Artikelnr.: 49269757