Gebundenes Buch

The Dark Side of CRM

Customers, Relationships and Management

Herausgeber: Nguyen, Bang; Canhoto, Ana Isabel; Simkin, Lyndon

Beschreibung

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Autor

Bang Nguyen, PhD, is a faculty member in the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, China. Lyndon Simkin, PhD, is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing at the Univesity of Coventry. Ana Isabel Canhoto, PhD, is a Principal Lecturer in Marketing at Oxford Brookes University, UK and the Alf Mizzi Chair in Digital Marketing at the University of Malta.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 324
• Erscheinungstermin: 24. August 2015
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 652g
• ISBN-13: 9781138803312
• ISBN-10: 1138803316
• Artikelnr.: 42787786