Clotaire Rapaille

Broschiertes Buch

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Beschreibung

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

Autor

Clotaire Rapaille

Produktdetails

• Crown
• Verlag: Broadway Books / Crown Currency
• Seitenzahl: 226
• Erscheinungstermin: 17. Juli 2007
• Englisch
• Abmessung: 209mm x 142mm x 25mm
• Gewicht: 210g
• ISBN-13: 9780767920575
• ISBN-10: 0767920570
• Artikelnr.: 22533062

Rezensionen

This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.

--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader