Nils Peters
Broschiertes Buch

The country-of-origin affect on perception of services

Entry mode decisions as a determinant of usability

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Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Sehr gut, The University of Surrey (School of Management), course: Business Administration, language: English, abstract: Today, the service sector contributes to a major part of the GDP of the most developed countries, while the share of services of the total export of these countries is comparable low. This constitutes certain challenges for the internationalisation of services. With regard to the use of "country-of-origin effects" (COO), the special service characteristics...