The Corporate Media Toolkit
Advanced Techniques for Producers, Writers and Directors
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This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development-project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction-author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent scri...
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development-project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction-author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.
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