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  • Produktbild: The Content Analysis Guidebook

The Content Analysis Guidebook

208,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

16.05.2016

Verlag

O'Reilly

Seitenzahl

456

Maße (L/B/H)

25,4/17,8/2,5 cm

Gewicht

850 g

Auflage

2. überarbeitete Auflage

Sprache

Englisch

ISBN

978-1-4129-7947-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

16.05.2016

Verlag

O'Reilly

Seitenzahl

456

Maße (L/B/H)

25,4/17,8/2,5 cm

Gewicht

850 g

Auflage

2. überarbeitete Auflage

Sprache

Englisch

ISBN

978-1-4129-7947-4

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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  • Produktbild: The Content Analysis Guidebook
  • Produktbild: The Content Analysis Guidebook
  • Chapter 1: Defining Content Analysis
    An Introduction
    The Growing Popularity of Content Analysis
    The Myths of Content Analysis
    A Six-Part Definition of Content Analysis
    Chapter 2: An Integrative Approach to Content Analysis
    The Language of the Scientific Method
    Human Coding Versus Computer Coding: A Brief Overview
    How Content Analysis Is Done: A Flowchart for the Typical Process of Content-Analytic Research
    Approaches to Content Analysis
    Toward an Integrative Model of Content Analysis
    Using the Integrative Model of Content Analysis
    Chapter 3: Message Units and Sampling
    Units
    Defining the Population
    Archives
    Sampling
    Sample Size
    Full Reportage
    Chapter 4: Variables and Predictions
    Identifying Critical Variables
    Full Reportage
    Chapter 5: Measurement and Validity
    Defining Measurement
    Validity, Reliability, Accuracy, and Precision
    Validity
    Types of Validity Assessment
    Validation Procedures in Content Analysis
    Operationalization
    Expanding Terminology and Merging Traditions: Big Data, Text Mining, Natural Language Processing, Computational Linguistics, Sentiment Analysis/Opinion Mining, and CATA
    CATA (Computer-Aided Text Analysis)
    Selection of a Computer Text Content Analysis Program
    Human Coding
    Index Construction in Content Analysis
    Full Reportage
    Chapter 6: Reliability
    Intercoder Reliability: An Introduction to Standards and Practices
    Issues in the Assessment of Reliability
    Pilot and Final Reliabilities
    Intercoder Reliability Coefficients: Issues and Comparisons
    Calculating Intercoder Reliability Coefficients
    The Reliability Subsample
    The Use of Multiple Coders
    Intracoder Reliability--Assessing Stability over Time
    Unitizing Reliability
    Calculating Reliability Coefficients: Programs and Calculators
    Special Issues in Reliability Coefficient Decision-making
    Bringing Order to Reliability: Building Models that Specify Sources of Variation
    Full Reportage
    Chapter 7: Content Analysis in the Interactive Media Age
    Considering Interactive Media
    Content Creation in the Interactive Media Age
    Acquiring Content in the Interactive Media Age
    Archiving Content in the Interactive Media Age
    Coding Content in the Interactive Media Age
    Automated Technologies and Measurement on the Moving Image
    Almost Content Analysis
    Conclusion
    Chapter 8: Results and Reporting
    Data Handling and Transformations
    Hypothesis Testing
    Selecting the Appropriate Statistical Tests
    Frequencies
    Co-Occurrences and In-Context Occurrences
    Time Lines
    Bivariate Relationships
    Multivariate Relationships
    Chapter 9: Contexts
    Psychometric Applications of Content Analysis
    Open-Ended and Pictorial Responses
    Linguistics and Semantic Networks
    Stylometrics and Computer Literary Analysis
    Interaction Analysis
    Other Interpersonal Behaviors
    Computer-Mediated Communication
    Organizational Communication
    Health Communication
    Advertising
    News
    Political Communication
    Violence in the Media
    Gender Roles in the Media
    Sex and Sexuality in the Media
    Minority Portrayals
    Movies
    Music
    Sentiment Analysis
    Academic Literatures
    Commercial, Governmental, and Other Client-Based Applications of Content Analysis
    Future Directions
    Resource 1: CATA-Computer Aided Text Analysis Options
    Part I. Computer Aided Text Analysis (CATA) Programs
    Part II: Yoshikoder Example
    Resource 2: The Content Analysis Guidebook Online (CAGO)
    Content Analysis Resources
    Message Archives and Corpora
    Reliability
    Human Coding Sample Materials
    Introduction to Computer Content Analysis (CATA)