The Computational Content Analyst

"The Computational Content Analyst opens new research frontiers using highly sophisticated computer-based approaches that greatly expand the substantive depth and scope of quantitative content analysis. These approaches vastly improve scholars' ability to examine the large body of content available on the internet."

- Maxwell McCombs, University of Texas at Austin, USA

"The Computational Content Analyst provides a practical and informative guide for scholars and practitioners aiming to learn the basics of computational approaches to analyzing text. This book is practical and insightful; Vargo makes a complex topic accessible through insightful examples and useful research case studies."

- Matthew Weber, Rutgers University, USA

"This book makes computational content analysis as easy as following a recipe."

- Milad Minooie, Kennesaw State University, USA