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The Complete MBA For Dummies
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How to get up to speed on the fundamentals of an MBA education, without spening $40,000 and two years in school! Increased salary, job opportunities, business savvy, these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can simple the benfits of an MBA education in a fraction of the time and at a fraction of the cost!Introduction.PART I: The New, Improved World of Business.Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!Chapter 2: Information Technology: The New Competitive Advantage.Chapter 3: Global Business: Fun ...
How to get up to speed on the fundamentals of an MBA education, without spening $40,000 and two years in school! Increased salary, job opportunities, business savvy, these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can simple the benfits of an MBA education in a fraction of the time and at a fraction of the cost!
Introduction.
PART I: The New, Improved World of Business.
Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!
Chapter 2: Information Technology: The New Competitive Advantage.
Chapter 3: Global Business: Fun and Profit in Katmandu.
Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning.
PART II: Managing a Business in the New World.
Chapter 5: Managing Is Hard; Leading Is Even Harder.
Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees.
Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them.
Chapter 8: One for All and All for One: Building Teams That Really Work.
PART III: Money: What You Don't Know Will Hurt You.
Chapter 9: All You Ever Wanted to Know about Accounting.
Chapter 10: Working Your Way through Financial Statements.
Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis.
Chapter 12: It Takes Money to Make Money.
Chapter 13: Understanding Stocks and Bonds.
PART IV: Marketing in the New World.
Chapter 14: You Are Nothing Without a Customer.
Chapter 15: Focusing Your Efforts with a Marketing Plan.
Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion?
Chapter 17: The New World of Selling.
PART V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: Technology Makes the Difference.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is a Negotiation.
Chapter 21: Some Basic Entrepreneurial Economics.
PART VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Creative Ways to Market Your Products and Services.
Chapter 24: Ten Best Free Business Resources.
Chapter 25: Ten Steps to Improve Your Cash Flow - Now!
Index.
Book Registration Information.
Introduction.
PART I: The New, Improved World of Business.
Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!
Chapter 2: Information Technology: The New Competitive Advantage.
Chapter 3: Global Business: Fun and Profit in Katmandu.
Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning.
PART II: Managing a Business in the New World.
Chapter 5: Managing Is Hard; Leading Is Even Harder.
Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees.
Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them.
Chapter 8: One for All and All for One: Building Teams That Really Work.
PART III: Money: What You Don't Know Will Hurt You.
Chapter 9: All You Ever Wanted to Know about Accounting.
Chapter 10: Working Your Way through Financial Statements.
Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis.
Chapter 12: It Takes Money to Make Money.
Chapter 13: Understanding Stocks and Bonds.
PART IV: Marketing in the New World.
Chapter 14: You Are Nothing Without a Customer.
Chapter 15: Focusing Your Efforts with a Marketing Plan.
Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion?
Chapter 17: The New World of Selling.
PART V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: Technology Makes the Difference.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is a Negotiation.
Chapter 21: Some Basic Entrepreneurial Economics.
PART VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Creative Ways to Market Your Products and Services.
Chapter 24: Ten Best Free Business Resources.
Chapter 25: Ten Steps to Improve Your Cash Flow - Now!
Index.
Book Registration Information.