Malcolm McDonald, Mike Meldrum

Broschiertes Buch

The Complete Marketer

60 Essential Concepts for Marketing Excellence

Beschreibung

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Autor

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. Emeritus Professor at Cranfield University, he is also Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including Marketing Plans: How to Prepare Them; How to Use Them and Malcolm McDonald on Marketing Planning (Kogan Page), as well as more than 100 articles and papers. Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consulting company specializing in marketing, leadership development and coaching.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 338
• Erscheinungstermin: 1. Mai 2013
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 503g
• ISBN-13: 9780749466763
• ISBN-10: 0749466766
• Artikelnr.: 36392016