The Complete Guide to Special Event Management
Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
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THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on... * How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations * How to assess and reduce the risk of failure and maximize your chances of success * How t...
THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on... * How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations * How to assess and reduce the risk of failure and maximize your chances of success * How to bid and negotiate effectively with agents, managers, unions, community leaders, and more * How to select "hot attraction" and match sponsors with events for image and profit synergy * How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be * How to attract an event...deal with agencies...get sponsorships... generate revenue...secure TV coverage...use direct mail and advertising...and much more Packed with anecdotes and written in an easy-to-read style, Ernst & Young's all-inclusive advice will help you bring the backstage knowledge of the world's greatest special events to your own.
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