Alan Barker

Broschiertes Buch

The Complete Copywriter

The Definitive Guide to Marketing with Words

Beschreibung

Write effective copy that is concise, contemporary, captivating and customer-focused.

Autor

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 336
• Erscheinungstermin: 3. Januar 2025
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 506g
• ISBN-13: 9781398613539
• ISBN-10: 1398613533
• Artikelnr.: 68284559