Lisa Morgan has been practising, teaching and speaking about hypnosis for 25 years, so it was no surprise that she identified Trump's handshake as classic hypnotic technique right at the beginning of his presidential campaign. Straight after gaining a degree in Politics with Sociology at the University of Wales, Aberystwyth, Lisa spent a year travelling overland to India and Nepal. The travel bug had bit. After gaining a post-graduate certificate in Education (PGCE) at the University of Birmingham followed by teaching in London and a happy two years as Head of Language and Communication at Green Island Secondary School, Jamaica, Lisa shifted her focus to business. She became a consumer strategist in advertising agencies including J. Walter Thompson, in London and Warsaw, a role which involved qualitative market research. This work made Lisa curious to understand what people were really thinking deep down, rather than accepting of what they told her they thought. Over several years, Lisa took exploratory and esoteric courses, among them hypnosis and NLP (Neuro-Linguistic Programming). An influential teacher was a politician turned hypnotherapist: millionaire supermarket magnate and former MP, Wilf Proudfoot. Moving to Hong Kong, then Japan where she lived for nine years, Lisa was Planning and Research Director, Asia & Pacific regions, for a global drinks company - United Distillers, now Diageo - and ran a Tokyo-based brand strategy and research consultancy. It was in Tokyo that she began to run visioning workshops and teach hypnosis with NLP. Lisa's experience of mixed methodology research into human motivation and of marketing, coupled with a practical knowledge of hypnosis, gives her a unique perspective. Her understanding of hypnosis sheds light on the impact and effectiveness of current communication techniques. She believes that the ethical use of hypnosis can not only help people achieve well-being but also enable them to generate creative ideas and solve problems ingeniously. Over her career, Lisa has written too many research and strategy reports for business clients as well as several articles in trade magazines. An experienced public speaker, she has presented at conferences and run workshops in the UK, USA, Europe, Asia and Australia. Her work has been featured on TV and in press: in Japan, CNN, NHK, Asahi Shimbun, Japan Times etc. and in UK, The Times' Body and Soul supplement, 'She' and Woman & Home magazines. She has also featured on regional radio stations and newspapers. Now based in the Lake District, Lisa specialises in showing others how to use hypnotic trance for creative thinking. As Chair of the UK Guild of Hypnosis Practitioners, she teaches courses in hypnosis, hypnotherapy and NLP.
