Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri

Broschiertes Buch

The Changing Face of Multinationals in South East Asia

Beschreibung

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

Autor

Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for services to British Commercial interests in Thailand. Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 346
• Erscheinungstermin: 3. Oktober 2002
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 526g
• ISBN-13: 9780415260961
• ISBN-10: 0415260965
• Artikelnr.: 22374360