Gina Vega

Broschiertes Buch

The Case Writing Workbook

A Guide for Faculty and Students

Beschreibung

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and training activities that will guide you through the entire course of writing both a traditional case and Instructor's Manual or a concise/short case and its associated Teaching Note. Brief explanatory notes will lead you step-by-step through all the developmental exercises, including readying the case for publication and teaching it in the classroom or online.

Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing. These include:

- A fresh focus on writing and teaching concise cases, which are particularly suited to the world of blended learning.

- Emphasis on secondary research methodology, particularly using digital technologies and social media.

- A new case study running throughout the book, with restructured worksheets and notes to support it.

- Enhanced online case teaching information and discussion of the development of multi-media cases, particularly using video.

Complete instructor's materials to support the text are available online, including PowerPoint presentations, guidance on embedding cases within the curriculum, a sample syllabus that incorporates cases within it, and selected student assignments and handouts.

Finishing all the book's assignments will result in a complete case and Instructor's Manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is amust for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set, and any instructor working with cases in their teaching.

Autor

Gina Vega, Ph.D. is Editor-in-Chief of the International Journal of Instructional Cases. She taught corporate social responsibility and entrepreneurship for 20 years at US universities and is widely published in academic journals. She has written or edited 11 books, including The Case Writing Workbook: A Self-Guided Workshop (1e and 2e, also in Spanish). Dr Vega is a Fulbright Specialist with assignments in Russia (2010), the UK (2012), and Peru (2018). She has been Editor-in-Chief of The CASE Journal, associate editor of the Journal of Management Education, and Teaching Case Section Editor of Project Management Journal. She is president of Organizational Ergonomics, an academic services consulting firm that provides writing workshops and technical writing assistance (www.orgergo.com ). Her full CV is available upon request.

Produktdetails

• Verlag: Routledge / Taylor & Francis
• 3. Aufl.
• Seitenzahl: 312
• Erscheinungstermin: 31. März 2022
• Englisch
• Abmessung: 246mm x 174mm x 17mm
• Gewicht: 453g
• ISBN-13: 9781032069869
• ISBN-10: 1032069864
• Artikelnr.: 62847134

Rezensionen

"I have no hesitation in recommending this third edition of the Case Writing Workbook. Gina Vega has responded quickly to contemporary changes and demands, updating the book to consider the exponential worldwide rise in online delivery and addressing the market appetite for shorter, concise cases. Whilst the book remains the best comprehensive resource for instructors new to teaching with cases, it also provides ongoing value to established case teachers who are looking for immediate solutions and guidance in improving their classroom engagement." - Rob Edwards, Publisher, International Journal of Instructional Cases, Series Co-Editor for International Casebooks of Business and Management

"I find the Case Writing

Workbook 3e to be a handy reference guide with numerous insider tips, including for the increasingly popular compact cases. This new version can also be assigned as a text for students who are field researching and writing a business case in an experiential course. It walks them through each step in the process." - Laurie Levesque, Ph.D., Associate Professor of Management
Program Director, Master in Management and Organizational Leadership, Sawyer Business School, Suffolk University, Boston, Massachusetts

"The Case Writing Workbook is the "bible" of case writing. Anyone wanting to become proficient in the art of case writing should use this book to start that journey. And for veteran case writers, it's always a good idea to go back and review skills. The new Third Edition of The Case Writing Workbook promises to sharpen our case writing skills to include more than just the traditional case writing formats. The third edition introduces us to new innovations in case writing including short cases and student writing exercises. It also includes some great tips for using cases in the remote teaching environment. As a case writing mentor, this is the only book that I use as part of my instruction. It's a true gem!" - Miriam F. Weismann, JD, LLM (taxation), Clinical Professor Business Law and Tax, Academic Director Healthcare MBA, Professor, Humanities, Health and Society, Wertheim Medical School, Lean Six Sigma Black Belt, Fellow and President, The CASE Association, Florida International University, College of Business